Tech giant Samsung has said it will launch its hotly anticipated
first foldable smartphone on Friday, months after faulty screens forced
an embarrassing delay of its release.
The world’s largest smartphone maker spent nearly eight years
developing the Galaxy Fold, but had to hold its launch in April after
reviewers reported screen problems within days of use.
It was a major setback for the firm, which was hoping to spark demand
for its high-end phones with the launch of the $2,000 device, with
profits plunging in recent quarters in the face of a weakened market and
strong competition from Chinese rivals.
After months of “refining” the Galaxy Fold — which is ready for use
on high-speed 5G networks in some markets — Samsung said it will release
the smartphone in South Korea on Friday, followed by select countries
including the United States, Germany and France.
The firm will also offer a programme to Galaxy Fold users under which
the company would cover 70 percent of the cost of screen repair once
within a year of use.
Samsung shares were up four percent in afternoon trading in Seoul.
The Galaxy Fold has been widely promoted as the “world’s first
foldable smartphone”, while rivals such as China’s Huawei have been
racing to bring similar devices to market.
Samsung has a history of humiliating setbacks with major products,
most notably a worldwide recall of its Galaxy Note 7 devices in 2016
over exploding batteries, which hammered its reputation.
The firm has also been caught up in the intensifying trade war
between Japan and South Korea stemming from World War II disputes.
The row saw Tokyo impose tough restrictions on exports crucial to
South Korean tech giants in July, and Samsung vice chairman Lee Jae-yong
— who called the situation a “crisis” — has visited Tokyo to secure
materials.
Analysts have said the trade dispute will affect the delivery of
Samsung products — among them the Galaxy Fold as it relies on a chemical
film produced by Japanese firm Sumitomo Chemical.
Lee is currently facing a retrial over his role in a massive
corruption scandal that brought down former president Park Geun-hye.
He was initially jailed for five years in 2017 on multiple
convictions including bribery, which was reduced to a suspended sentence
on appeal, only for the Supreme Court to order a retrial last month.
Analysts say the ruling could pose a serious challenge for Samsung.
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