We were mostly impressed with the iPhone XS range last year, but that doesn't mean they're perfect - talk to any ardent Android user and they'll give chapter and verse on why the iPhone isn't anywhere near as well-spec'd as their device.
That does kind of miss the point of the iPhone - Apple's never been about the spec, more the usability and overall polish - but there are some things we'd like to see more (or less) of with the iPhone 11 range:
1. No notch (or, at least, a smaller one)
The iPhone X made the smartphone notch a mainstream 'thing' - but with the advent of punch-hole cameras and under-screen technology on our phones, the notch needs to go.While Apple needs that space to chuck in the array of sensors that make Face ID as secure as it is, we want a new solution - and Apple has the means to work out what that is, as well as helping attract a new raft of users.
2. A new design
While the current design of the iPhone XS and XS Max is one of the best out there, we want something new, something more. Apple could make things more sleek, remove more of the physical buttons or even wrap the screen around - a statement can be made with some smart engineering.Sadly, that doesn't seem likely to appear until 2020's iPhone - the new iPhone in 2019 looks destined to stay rather similar to the last two generations' design.
3. Better battery life
We say this ever year, but the fact remains that iPhones still aren't the strongest performers when it comes to battery life.That said, the iPhone XR was one of the longest-lasting devices ever from the Cupertino brand, so let's see some of the prowess baked into the larger, more expensive iPhones. It's not easy (damned physics keeps getting in the way) but that doesn't mean improvements can't be made.
4. eSIM only
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While it would be weird at first, Apple has the power to change users' attitudes to what's acceptable on a smartphone (think how everyone is now losing the headphone jack) and making the SIM virtual would allow greater freedom to hop between networks and deals at will, rather than being stuck on one contract for too long.
With 5G on the way, that's going to see a lot more competition for users - and flexibility will be the number one benefit for those wanting a great phone deal.
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